Become an Affiliate
Join the Win British affiliate programme and partner with us to reach UK players across desktop and mobile. We work with publishers, streamers, affiliates and marketing partners who want a straightforward, compliant route to monetise their audiences. Together we build campaigns that fit local tastes and deliver measurable performance.
Programme purpose
Our affiliate programme is designed to create lasting commercial partnerships. We focus on driving regulated, quality traffic and converting it into long-term customers while keeping promotional activity fully aligned with UK advertising and gambling standards. We measure success by player value and partner performance rather than short-term volume.
Partnership benefits
- Flexible commercial terms tailored to your channel and audience.
- Localised assets and UK-focused creatives to help improve conversion.
- Dedicated account management to support campaign setup and optimisation.
- Regular performance reviews and joint planning for sustainable growth.
- Transparent reporting and timely reconciliation to keep accounts clear.
Commission structure
We offer flexible, performance-led commission arrangements that are agreed individually with each partner. Options include ongoing revenue share and hybrid models, with terms reviewed periodically to reflect campaign results. Exact rates and payment schedules are settled in the partner agreement so you can choose the model that best suits your business.
Tracking and reporting transparency
Tracking is handled through trackable links and a secure reporting dashboard so you can monitor clicks, registrations and player value. We provide clear conversion data, regular statements and reconciliation to make accounting straightforward. Any discrepancies are investigated openly and resolved through our partner support team.
Marketing tools and support
Partners receive a pack of ready-made creatives, localised landing pages and copy suggestions optimised for the UK market. Our team can help with A/B testing ideas, campaign messaging and compliance checks to ensure ads meet UK guidelines. Promotional material is updated regularly to reflect seasonal activity and new launches.
Long-term cooperation
We’re looking for partners who value steady growth and professional collaboration. Our approach emphasises quality traffic, fair commercial terms and ongoing support. If you’re ready to discuss a partnership, contact our WinBritish affiliate team via the partner sign-up form and we’ll arrange an introductory call to explore options and next steps.